Understanding (Intellectual Value) and Empathy (Emotional Value), although free, are the most scarce.

Smart enough to avoid unnecessary conflict, and skilled at getting the maximum value with minimal effort.
Therefore, invest rare resources only in fair traders—don't sell yourself short.
For most people who claim to be "lonely," their loneliness is self-inflicted because they are unwilling to engage in fair exchanges.
You don't have to ask anyone to change, but you should draw your boundaries. You can choose to cross them or not, but you can no longer pretend that these boundaries don't exist.