Have you ever noticed how some of the most influential billionaires in the world are seriously investing in Bitcoin? Ricardo Salinas Pliego is one of the most interesting cases to watch in this regard.

Salinas is the founder of Grupo Salinas, a Mexican giant involved in media, telecommunications, finance, and retail. He also controls TV Azteca, practically the second-largest network in the Spanish-speaking world. He’s not exactly an unknown name, after all.

What makes him particularly interesting is how his view of Bitcoin has evolved over time. In 2020, when many billionaires still viewed cryptocurrencies with skepticism, Ricardo Salinas Pliego had already allocated 10% of his liquid portfolio to Bitcoin. That’s not a small amount, considering his wealth.

But the truly significant thing is what happened afterward. In 2022, Salinas doubled down on his conviction, putting 60% of his liquid portfolio into Bitcoin and related assets. He also began openly criticizing bonds, calling them “terrible investments.” For the rest, he prefers tangible assets like oil, gas, and gold.

His philosophy is intriguing: he sees Bitcoin as the gold of the modern world, but with the advantage of being more portable and liquid. For him, Bitcoin isn’t just speculation; it’s a tool for protection against inflation and government interference. Additionally, he believes it could revolutionize the traditional financial system, making it more inclusive.

This is what makes Ricardo Salinas Pliego one of the most interesting figures in the global crypto landscape. He’s not someone who talks about Bitcoin just to hype it; he’s someone who has put his money where his mouth is. And this kind of conviction from real billionaires changes the market narrative.