SoFi Stock (SOFI) Edges Higher as New Banking Service Targets Wall Street’s “9 to 5” Weakness

The fintech giant is making a daring move to prove it is more than just a student loan provider. On Thursday this week, SoFi Technologies SOFI +1.41% ▲ launched a new 24/7 banking platform designed specifically for big businesses. While the stock has been trapped in a painful downward spiral for months, this expansion into “Big Business Banking” is an attempt to grab market share from traditional banks that still close their doors on the weekend.

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SoFi Challenges Legacy Banks with 24/7 Operations

The new service, called SoFi Big Business Banking, allows large companies to manage their money, handle deposits, and settle trades at any time of the day or night. This is a major departure from traditional legacy banks that usually only operate during standard business hours.

CEO Anthony Noto explained that the modern global economy doesn’t stop when the clock hits 5:00 PM. He stated that to be competitive, businesses today must operate in an “always-on environment,” while older banks are stuck in a “9 to 5, Monday to Friday” mindset. SoFi hopes to become the top choice for companies that need to move money in real time because it operates a nationally chartered bank that never sleeps.

Stablecoin Integration Aims to Boost the Struggling Stock

Investors are looking for any sign of a turnaround as SoFi stock has plunged 40% so far in 2026. The company is leaning heavily into digital assets to differentiate itself, allowing business customers to manage both standard cash and SoFiUSD, its own dollar-pegged stablecoin.

Major partners like Mastercard MA +0.36% ▲ , Galaxy Digital GLXY +1.55% ▲ , and BitGo BTGO +1.31% ▲ have already signed on to this plan. Noto believes that SoFi can offer something that old-school rivals just cannot match because it merges the “strength and regulatory foundation of a nationally chartered bank with the speed, scale, and flexibility” of digital assets. This move into digital tools is a big gamble for growth, especially for a stock that has been hurt by short-seller reports and a tough market for fintech companies.

SOFI Shareholders Search for a Bottom after a 40% Drop

Despite the positive news, the market’s reaction was relatively quiet. Shares rose only 1.4% by Thursday’s close after spending much of the morning in the red. The stock is still recovering from allegations of accounting issues made by Muddy Waters Research—claims that SoFi has called “factually inaccurate and misleading.”

The success of this new enterprise service will be a major test for the company’s 2026 growth plan. If SoFi can successfully move beyond its roots in student lending and prove it can handle the complex needs of big corporations, it may finally find the floor it needs to stop the bleeding.

Is SoFi a Good Stock to Buy Now?

According to TipRanks, SoFi Technologies stock (SOFI) has a consensus Hold rating among 16 Wall Street analysts. This rating is based on five Buys, eight Holds, and three Sell ratings assigned in the past three months. The average 12-month SOFI price target of $24.96 implies 57.5% upside from current levels.

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