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MySize Subsidiary Signs LOI to Acquire EyeFitU Assets, Expanding AI Sizing Platform and Global Customer Base
MySize, Inc. (MYSZ) announced that its subsidiary, Naiz Fit, signed a non-binding Letter of Intent to acquire assets from EyeFitU AG, a Swiss provider of digital sizing and fit technology. This acquisition is expected to strengthen MySize’s AI sizing platform, expand its global customer base in Europe and other international markets, and add approximately $440,000 in annual recurring revenue from EyeFitU’s existing brand relationships. The integration of EyeFitU’s technologies and customer base into Naiz Fit aims to further reduce product returns and increase online sales for fashion brands.