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Apple is about to raise its prices because of AI.
In an interview with the Wall Street Journal, Tim Cook admits that Apple can no longer absorb the rising costs of components and will pass them on to customers, perhaps even before the iPhone 18 in September.
Manufacturers are reserving their chips for AI servers, leaving fewer for other products like phones.
The memory market? Three players: Samsung, SK Hynix, Micron. Their stocks have increased by hundreds of percent in a year.
Kioxia and Sandisk $SNDK : +4,600%.
It is estimated that the additional cost for the next iPhone would be over $200.
Apple is not alone: HP, Dell, Nintendo have already increased prices.
How long before the AI race impacts all tech products?